Yesterday, I was interviewed by San Diego’s local CBS affiliate for a story on risky driving. You can see the story and watch the newsclip here. I felt good about the story as it continues to increase awareness for this new industry we are building - using driver risk management to change behavior and save lives. What intrigured me was that while the story was running, the caption under it was “Drivecam Proves That A Lot Of Drivers Really Stink.” You’ll also find that’s the title of the story on the affiliate’s page.

It’s funny that after all these years, I never said it this way! It’s definitely succinct. And, it gets to the heart of the matter. But, I never stated it so bluntly As we know from watching how people drive, habits are hard to break. I’m so used to saying ”risky driving behavior” that it may take me awhile to change to “drivers really stink.”

And, athough many of them do, the more I think about it, the more I think I’ll stick with just saying that people exhibit risky driving behaviors. Unfortunately, no matter how I say it, people still do it. Every day.